Repositioned the brand so customers would pay full price.
in 20 days — 6.5 ROAS, zero discounts
A higher-ticket fashion brand with real product-market fit: €58k/month, a 2.7 ROAS, a loyal audience. And one expensive habit — the only lever anyone trusted for growth was a discount. Every promo trained customers to wait for the next one, and every scaling push dragged the ROAS down.
- 01Every growth push leaned on a sitewide sale, so full price slowly stopped meaning anything.
- 02Positioning that talked about the clothes instead of the woman wearing them — no reason to buy today at full price.
- 03A 0.73% conversion rate quietly taxing every euro that entered the funnel.
- 04Creative angles chosen by taste, not by what customers actually said they wanted.
Bucket first. Then the tap.
Brand alignment first: mission, values, positioning, audience — the written case for why this label is worth full price.
Comprehensive research: data analysis, social listening and AI review mining to capture the exact words customers use when they buy.
Funnel revolution: CRO across the store and rebuilt email automations, lifting conversion from 0.73% to 1.6%.
Creative built on the AIDA framework with angles pulled straight from the research — then scaled across Meta, Google and TikTok with Triple Whale reading the numbers.
The insight, not the settings screen.
Fashion brands rarely have a discount problem — they have a positioning problem wearing a discount costume. Once the research told us exactly why she'd pay full price, the ads just had to say it. The sale banner never came back.