Installed TikTok as a complete revenue channel from zero — Shop.
monthly TikTok revenue — from zero
The brand was healthy on Meta and completely absent from the platform where its category was exploding. Competitors were building creator armies on TikTok Shop while every internal conversation ended with 'we should test TikTok at some point'. Channels don't get tested. They get built.
- 01An entire platform's worth of demand going to competitors by default.
- 02No shop, no affiliate program, no creator pipeline — nothing for the algorithm to reward.
- 03Content made for a polished feed, not for live commerce and creator-native video.
- 04Every growth egg in the Meta basket, one CPM spike away from a bad quarter.
Bucket first. Then the tap.
Set up TikTok Shop end-to-end: catalog, fulfilment, reviews, the unglamorous plumbing that everything else stands on.
Recruited and onboarded an affiliate creator network — hundreds of creators seeding commissionable content around the clock.
Built the organic and live-shopping cadence so the brand earned the algorithm's trust before buying it.
Layered in TikTok ads — Spark Ads on proven creator content, Shop campaigns on proven products — then scaled what the data had already validated.
The insight, not the settings screen.
New channels fail when they're treated as experiments and win when they're treated as construction. We built TikTok like you'd open a second store — full stack from day one — and it repaid the brand by doubling it.