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Live in NL since 15 JuneQ4 2026First TikTok agency in Italy

TikTok Shop openedin the Netherlands.Most brands are still asleep.

TikTok Shop opened in the Netherlands on 15 June. In Germany, France, Spain and Italy it moved €499M in 90 days. Dutch Q4 is decided in September — not in November.

Book your TikTok Shop call20 minutes with Francesco. Free. We will tell you if your brand is wrong for it.
The window

Two things aretrue at once.

One

The Dutch market is three months old

TikTok Shop went live in the Netherlands on 15 June 2026. Most Dutch brands have not set it up, the creators have barely any products to promote, and nobody has bid the attention up yet. That does not last.

Two

Q4 is close enough to hurt

An account with no sales history and no creators does not get rescued by Black Friday budget. It needs a quarter of runway first. Which is exactly what you still have — for now.

00days until Black Friday
The numbers

This is not atrend. It is asales channel.

€0Msold on TikTok Shop in Germany, France, Spain and Italy — in 90 days
0%of that came from creators posting, not from your own account
0%of sales happen inside a normal short video, not a livestream
0.2MDutch people open TikTok every month — a quarter of the country online

Two of those numbers decide your whole approach. Seven in ten euros come from creators posting on their own accounts, and roughly two in three sales happen inside an ordinary short video. Whoever tells you this channel is about livestreaming has not run it.

What Q4 looks like

November isnot normal.

The Netherlands has not had a TikTok Shop Black Friday yet. Here is what one looks like in a market that has.

+50%

How much bigger TikTok Shop's Black Friday weekend was year over year in the UK. It became the single biggest sales day in the platform's UK history.

27/sec

Items sold per second at the UK peak. That is not a launch-week novelty — it is what a seasoned account looks like in November.

+85%

More UK sellers made sales during Black Friday than the year before. The crowd arrives in Q4. The margin goes to whoever arrived earlier.

The plan

What the nextfour monthslook like.

September

Get live and get boring things right

KvK and BTW checks, catalogue, feed, shipping and returns, tracking. Nothing here is glamorous. All of it blocks you in November if it is wrong.

October

Season the account

First creative batches, first affiliate partnerships, first paid tests. The algorithm needs sales history and the creators need a reason to pick you. Both take weeks, not days.

November

Spend into a machine that already works

Black Friday is the payout, not the experiment. You scale what has proven it converts, with creators who have already sold for you.

December

Take the rest of the quarter

Gifting demand, last-delivery-date urgency, and an affiliate roster that now knows your product. The account keeps compounding into January.

September is the cheap month. November is the expensive one.

What we actually do

We run it.You ship theorders.

Week one

Get you live, properly

Shop setup, catalogue and feed, VAT and returns configured, tracking that actually reports. Most agencies skip this and then blame the algorithm.

Biggest lever
The 70% lever

Creator and affiliate engine

Seven in ten euros on TikTok Shop come from creators posting your product. We recruit them, brief them, set the commissions and cut the ones who do not sell.

The other 64%

Shoppable video, made properly

Most sales happen in a normal-looking video. We write and produce them around what your buyer is actually afraid of — not around a trending sound.

Paid

Ads on top of what already sells

We put budget behind organic videos and creator posts that have already proven they convert. Paid amplifies a winner; it does not manufacture one.

Live

LIVE shopping, where it earns its place

A sixth of GMV happens live. It suits some catalogues and wastes everyone's evening for others. We will tell you which one you are.

Q4

The promo calendar

Which dates to hit, what to discount and what never to discount, stock and delivery cutoffs. A plan you can hand your ops person.

Why us for this

Everyone is aTikTok agencysince June.

We have been buying TikTok ads since 2020, when the platform barely had an ads product and nobody else wanted it.

Meta Business PartnerTikTok Marketing PartnerShopify PartnerTriple Whale Partner
01

We have done TikTok since before it had ads

Francesco started the first TikTok ads agency in Italy in 2020, at sixteen, when the platform barely had an ads product. We are not a Meta shop that added a TikTok slide last month.

02

€15M of spend, and our own money too

30+ brands, €60M generated for clients, and our own brands where we spend our own budget. It changes how carefully you spend someone else's.

03

Eight people, capped roster

One specialist per stage. You talk to the people doing the work. In Q4 that matters more than in any other quarter — nobody has time to wait three days for a reply.

Right fit / wrong fit

Let's not waste each other's Q4.

This works if

  • You sell physical products people can decide on quickly
  • You are already doing meaningful revenue somewhere — Shopify, Amazon, retail, or bol
  • You can hold stock for a spike and ship it on time
  • You want to own the Dutch market while it is still uncrowded

Don't book if

  • You need TikTok Shop to be profitable in week one
  • Nobody on your side can approve a video without a committee
  • Your margin cannot survive a commission and a creator cut
  • You are looking for someone to post three videos and call it a strategy

We would rather lose the call than lose your Q4.

The call

Twenty minutes.No deck.

01

You tell us your numbers

Revenue, margin, what you sell, what you have tried. Twenty minutes, no deck, no discovery theatre.

02

We tell you if it works

Whether your category and margin fit TikTok Shop in the Netherlands — including when the honest answer is no.

03

You get the Q4 plan either way

The dates, the sequence, what to fix first. Yours to keep whether or not you ever pay us anything.

Book your TikTok Shop call20 minutes with Francesco. Free. We will tell you if your brand is wrong for it.
Straight answers

The questionsyou shouldbe asking.

Is TikTok Shop actually working, or is this hype?
It moved €499M in Germany, France, Spain and Italy in the 90 days to 9 July 2026, and daily sales across Europe grew in triple digits between August 2025 and February 2026. That is real money. What it is not is free money — the brands doing well are running it as a proper channel, not posting occasionally and hoping.
The Netherlands only launched in June. Isn't it too early?
That is exactly the argument for going now. Early markets are uncrowded — fewer brands bidding, creators looking for products to promote, and an algorithm with room to give you reach. Being early is the advantage. Being early in September, with Q4 coming, is the whole point.
We already sell on our own Shopify. Does this cannibalise it?
Mostly it does not. TikTok Shop reaches people who were not searching for you — they were scrolling. In practice it adds a discovery channel and pushes brand searches up. If we think it will cannibalise in your specific case, we will say so on the call.
What do I need to sell on TikTok Shop in the Netherlands?
A registered business with a KvK number, a Dutch BTW (VAT) number, a matching business bank account, and a real physical return address — a PO box does not pass. Verification usually takes a few working days. Cross-border EU sellers have a route in too. We check your exact setup on the call so you are not stuck in verification in November.
Isn't TikTok just teenagers?
Not any more. 4.2 million Dutch people use it monthly, about a quarter of the country's internet users, and the fastest-growing group is 35 and over. Across Europe the top sellers are household appliances, beauty, and home improvement — home improvement grew over 200% in every major market. Those are not teenage purchases.
Do we have to make the videos ourselves?
No. Roughly 70% of TikTok Shop sales come from creators posting your product on their own accounts, and recruiting and managing those creators is the core of what we do. We also produce videos ourselves. What we need from you is product, stock, and quick approvals.
How fast can we be live?
If your paperwork is in order, days for the shop itself. Being live is not the hard part — having creative, creators and a promo calendar ready before the traffic arrives is. That is the part that needs the runway between now and November.
What does it cost?
There is a platform commission and a creator commission on top of your normal costs, so margin matters more here than on Meta. Our own fee depends on scope and we quote it after the call, not before we have seen your numbers. If your margin cannot carry it, we will tell you rather than take the retainer.
What if TikTok Shop flops in the Netherlands?
Then you will have spent one quarter testing a channel with creative assets and creator relationships you keep either way. We are not asking you to bet the company on it — we are asking you not to sit out the one quarter that decides whether the channel works for you.

Own the Dutchmarket beforeeveryone wakes up.

Twenty minutes with the founder. We look at your product, your margin and your stock, and tell you whether TikTok Shop is worth your Q4 — including when it is not.

Book your TikTok Shop call20 minutes with Francesco. Free. We will tell you if your brand is wrong for it.
Allergic to calendars? francesco@degboost.com

Where these numbers come from

European figures cover the 90 days to 9 July 2026. Black Friday figures are from TikTok Shop's 2025 season in the UK and US. The Netherlands launched on 15 June 2026 and has not had a full Q4 yet — which is the point.